Win more work with the questions that actually close it.
Pursuit Advisor turns SPIN - the most studied sales method there is - into a step-by-step pursuit workflow. Built for the people who have to win the work and do the work, without a business-development team behind them.
Most firms lose the work before the proposal is even written.
The best technical firm does not always win. The firm that understood the client, asked the right questions, and shaped the requirement wins. That skill usually lives in one veteran rainmaker - and walks out the door when they retire. Pursuit Advisor puts it into a system anyone on your team can run.
Four questions that win the room
SPIN comes from research across roughly 35,000 sales calls. It works because it stops you pitching and starts the client telling you what they need. Pursuit Advisor preps all four stages for the specific opportunity in front of you.
Situation
Understand where the client actually stands.
Map where the client stands today - projects, constraints, budget cycle and decision process - before you ever pitch. Pursuit Advisor pulls what it knows about the opportunity and the buyer so you walk in informed, not guessing.
Problem
Surface the problems worth solving.
Good questions expose the real issues behind the RFP. The workflow drafts the problem questions tailored to that client and that scope, so the conversation gets past the surface fast.
Implication
Draw out what those problems cost.
A problem the client shrugs off will not fund your work. Pursuit Advisor helps you build the implication questions that make the cost of doing nothing real and specific.
Need-payoff
Let the client name the value.
When the buyer says out loud what solving it is worth, your proposal lands as the obvious answer. The workflow preps the need-payoff questions that get them there.
SPIN is the meeting. This is the whole pursuit.
The right conversation only matters if you are chasing the right opportunity and follow through. Pursuit Advisor connects the whole path and personalizes every step to your firm.
Signals
Live public opportunities pulled in and scored for fit against your firm - not a generic keyword match.
Go / No-Go
A disciplined score on whether this one is worth chasing, so you stop bleeding time on bad-fit bids.
SPIN meeting prep
The client conversation, built for you stage by stage using the SPIN method.
Proposal brief
The meeting and the decision turn into a strategic outline your proposal team can run with.
Teaming
Find and line up the partners you need to be credible on the pursuit.
For firms that win work through proposals
If business development is a side-of-desk job for your technical people, this was built for you. It calibrates to your sectors, geographies and win themes, whatever kind of firm you run.
Engineering, architecture and construction firms
Roughly 10 to 150 people, winning public and institutional work through formal proposals, with no dedicated business-development team.
The seller-doer
The principal, project manager or coordinator who has to win the work and do the work - and was never trained in sales.
Owners who want a repeatable process
Fewer bad pursuits chased, more good ones caught, and a win process the whole team can run, not just one veteran.
Stop guessing your way through pursuits.
Give your team the questions, the discipline and the workflow that win the work.